Robert Rose – Ian Truscott

What is content?

November 15, 2015November 15, 2015Content Marketing, Content StrategyAdvertising, author, Branded content, Business_Finance, Content creation, content marketing, Content Marketing Institute, Dave Trott, director for Bartle Bogle Hegarty, Interruption marketing, Marketing, Richard Cable, Robert Rose, Technology_Internet, United Kingdom;

Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly

Blog Tip #1 – The Why? Measurement, motivation and me

February 19, 2014February 19, 2014Bloggingblogs, content/product marketer, Google;, Information society, Internet, Internet culture, LinkedIn, Robert Rose, search engine;, Technology, the New York Times, Twitter;, writer

It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose) I am asked for advice about

Do we need to question our obsession with content youth?

December 15, 2013December 15, 2013ObservationsFast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken

If You Love Your Content, Set it Free!

September 1, 2012September 1, 2012ObservationsBrian Sollis, content marketing, Feedburner, Google;, Joe Spolsky, mobile device, Robert Rose, Salesforce, Seth Godin;, Twitter;, web analytics;, Web Engagement

I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile

Book Review: Managing Content Marketing

August 17, 2012August 17, 2012BooksConsumer behaviour, Customer engagement, cxm, Jeffrey Hayzlet, Joe Pulizzi, Robert Rose, Seth Godin;, Web Engagement, web/customer engagement, Wem

It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose

Email as a Mobile Engagement Strategy?

May 30, 2012May 30, 2012ObservationsBusiness Partnership, Computing, Email, Facebook;, Internet, iPhone, Robert Rose, smartphone, Social Media, Twitter;, USD

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can

That Great Blog You Used to Write

December 3, 2011December 3, 2011Observationsanalyst, Cloud Computing Journal, Content Management, Facebook Inc, Facebook;, New York, Online social networking, Real-time web, Robert Rose, Scott Liewehr, Social Media, social media engagement, the Cloud Computing Journal, Twitter;, World Wide Web

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

Engaging Clouds

September 8, 2010September 8, 2010Observations, The Engagement TierBusiness, Cloud computing, Computing, Customer engagement, digital marketer, Gilbane Group, information technology, Marketing, Mary Laplante, Robert Rose, Software as a service, Web Engagement, web experiences

I was delighted to recently be asked to comment on a paper by Robert Rose over at Big Blue Moose as he dives into the waters of analysis and research with his first paper –

Things I Learned at Gilbane San Francisco

May 28, 2010May 28, 2010ObservationsAndrew McAfee, Content Management, content technologies, Gilbane analyst, Industry Analyst, Melissa Casburn, Randy Woods, Robert Rose, Social Media, speaker, Sue Ann Reed, web customer experience, Web Engagement, web experience

Last week was my first Gilbane conference as a Gilbane analyst, having in previous years only served variously as vendor booth bunny, guest speaker or panellist and it was great to focus on meeting folks, listening to some great