Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly
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Content marketing – it’s more then just being in the attention business
I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down
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Content Marketing: Did you ask who cares?
You are all excited. The CEO is all excited. You have an announcement. And you, as a judicious execution marketer, with your completer finisher attitude are all set. You have a press release lined up, a
Continue ReadingBacon Content
What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks on
Continue ReadingHave you thought about why I like you on Facebook?
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to follow you, maybe be in your tribe. I’ve now
Continue ReadingAs a father I’ve been replaced by YouTube and as a marketer, so have you
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine for
Continue ReadingCare to Be Shared? 6 Questions to Ask Of Your Content
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to a common sense list
Continue ReadingContent marketing: move from the selfie and put your customer in the picture
As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I
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