Content Marketing – Page 2

Tuesday 2¢: The Villain in Your B2B Brand Story

February 5, 2019January 2, 2023Content Marketing

Inspired by Robert Rose and his advice that you need to find the villain is in your brand story, as every great story has a villain. And that got me thinking – who is the villain in B2B Marketing?

Tuesday 2¢ – A Like is Nice, But Trust is a Must

January 29, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.

Tuesday 2¢ – Get a Creative Buddy

January 22, 2019January 2, 2023Content Marketing, Content Strategy, T2c

In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.

Tuesday 2¢ – Have a Little Empathy

January 15, 2019January 21, 2019Content Marketing, Marketing, T2c

In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by

Tuesday 2¢ – Shortcuts

January 8, 2019January 2, 2023Content Marketing, Marketing

As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?

Tuesday 2¢ – Be Useful

January 1, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.

The ART of B2B Marketing

November 11, 2018November 11, 2018Content Marketing, Content Strategy, Marketing

B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best practices and advice and perhaps, sometimes we get lost in

Real Life Customer Service is the Benchmark for Digital (Or Just Don’t Piss People Off)

November 22, 2016February 11, 2019Content Marketing, Customer Experience ManagementBrand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet

This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we went around the table, articulating our experience of personalisation,

Uh huh, the customer would ask for a faster horse

August 15, 2016February 11, 2019Content Marketing, Content Strategy, Customer Experience ManagementBusiness, Customer, Customer experience, Customer experience management, Henry Ford, Innovation, New product development, Sales, Technology_Internet, transportation, ubiquitous transportation

If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some

Marketers: Engage with the Real People – A Lesson from Brexit and Trump

July 4, 2016July 4, 2016Content Marketing, Content Strategy, Customer Experience ManagementAmerica, business to business, Economic bubble, Europe, Henry Ford, Jeremy Corbyn, Kodak, Marketing, Persona, Target audience, UK Labour party, Usability, Zoe Harris

Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the turmoil of uncertainty created by surprise. What’s on the

Personalization – The hard bit is the bet

February 24, 2016February 24, 2016Content Marketing, Customer Experience ManagementAmazon, artificial intelligence, Engagement marketing, Facebook;, Marketing, Personalization, Technology_Internet

Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems unreachable – personalization. No, we don’t call it personalization