Persuasive Content – Ian Truscott

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

Christmas.. I mean Holiday Blog Post

December 24, 2009December 24, 2009Persuasive Content, Web Engagement, Writing ContentChristmas, Content Management, favourite news site, Google;, observer, Santa Claus, search results;, United Kingdom;, United States;, web visitors

I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

“Look! It’s moving. It’s alive. It’s alive…”

March 9, 2009March 9, 2009Persuasive Contentdynamic, easy, web team;, website

Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your

Don’t Forget the Content

January 27, 2009January 27, 2009Persuasive ContentColleen Jones;, search results;

In my day to day life, I am usually approaching Persuasive Content from a tools perspective – talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and

Bono and Persuasive Content?

December 18, 2008December 18, 2008Persuasive Contentbank;, Kraig Kleeman;, Kraig Kleemen;, South America;

A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted

What is Persuasive Content?

December 12, 2008December 12, 2008Persuasive Content

Aside from being the name of this blog, what really is Persuasive Content? Ian TruscottI’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but