It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose) I am asked for advice about
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Klout; your score is 100 MILLION
Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve
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Marketing Measurement; Now the CMO can look the CEO in the eye
Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship
Continue ReadingCare to Be Shared? 6 Questions to Ask Of Your Content
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to a common sense list
Continue ReadingContent marketing: move from the selfie and put your customer in the picture
As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I
Continue ReadingDo we need to question our obsession with content youth?
Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken
Continue ReadingBuilding a Business Case for Enterprise CMS
Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content to provide relevant customer experiences means that the need
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Your customer experience is global — just ask your local chippy
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of
Continue Reading6 Tips for Improving Mobile Customer Experience
There are many different ways for businesses to go mobile. And while this may be good news for some organizations, others may be confused by the number of options available. In addition, some tactics, such as
Continue ReadingInterview with CMS Critic on SDL Bemoko Aquisition
As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition, asking what it means for SDL’s customers, the roadmap
Continue ReadingNavigating the 3 C’s of Customer Experience – Step 3: Control
This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration of multi-channel relevant content publishing. Read the full article
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