Been a while since the last post and no this isn’t yet another dead blog, merely resting, honest.
My focus over the last few months has been of transition from Mediasurface Morello CTO, through our companies acquisition by Alterian to my new role as VP Content Management Strategy – and suddenly those few months have turned into six!
Its a big acquisition – both physically for a business our size, with Alterian doubling in number and in terms of the opportunity we have with joining up these two product suites. I talk a lot about audience engagement and persuasive content in particular and the Alterian products provide the analytics – the intelligence to drive that vision.
I have played in the crowded WCM space for almost 10 years and this will provide us with the capability to offer something different. Being part of a marketing platform also offers us a new audience – the people that use our products, not just the typical IT buyers, but to the marketers and communicators. It’s been great to start talking directly with these folks, to new (for me) partners and customers.
Anyway, my blog will also change – as you can see I’ve redesigned it and as I’ll be blogging soon on our corporate website, Persuasive Content is now my personal blog.
Hope you’ll find something here to enjoy.
I’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
If the topic of this article is interesting, if I can help your business, or you just want to say hello please get in touch.