In my day to day life, I am usually approaching Persuasive Content from a tools perspective – talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and
Continue ReadingCategory: The Alterian Archive
These posts were written whilst I was working for Alterian Plc or Mediasurface Plc.
Bono and Persuasive Content?
A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted
Continue ReadingWhat is Persuasive Content?
Aside from being the name of this blog, what really is Persuasive Content? Ian TruscottI’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but
Continue ReadingBack to blogging…
Been a while since the last post and no this isn’t yet another dead blog, merely resting, honest. My focus over the last few months has been of transition from Mediasurface Morello CTO, through our
Continue ReadingTriple i Convention
This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk
Continue ReadingCommunity and comments
Last week I read a blog post by Jeremiah Owyang at Forrester (an analyst focused on social software), that added another angle to the comments/no comments discussion on blogging. In this post he’s found that
Continue ReadingAny Comments?
Alright so I am not exactly on the bleeding edge of this subject, it’s been knocking about for a while, but if you are taking your first steps in engaging with your audience it’s still
Continue ReadingSeven Deadly Sins White Paper
The presentation I gave at IMS has been turned into a white paper, with assistance from Kerry one of our marketing managers – you can get it at our website here: Seven Deadly Sins Discussion
Continue ReadingPush – Back?
I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies. Ian TruscottI’m a 3xCMO,
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