I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if I can apply what I knew then to what I do now.
In the article I contrast the process of automating and optimizing the supply chain of making and distributing stuff (where I started my commercial career after working in public service) with what I do now, working with the processes of managing content, content marketing and content strategy.
You can read the full article here: “Content Strategy: Managing the Content Supply Chain“.
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CMO at Spotler Group, advisor at Storyblok and Orange Logic and founder of Rockstar CMO. Not a rock star, but I am a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
You can find me on LinkedIn, Twitter , or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.