I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if I can apply what I knew then to what I do now.
In the article I contrast the process of automating and optimizing the supply chain of making and distributing stuff (where I started my commercial career after working in public service) with what I do now, working with the processes of managing content, content marketing and content strategy.
You can read the full article here: “Content Strategy: Managing the Content Supply Chain“.
Founder of the B2B marketing agency appropingo and editor of Rockstar CMO.
I’m a former CMO, a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
If the topic of this article is interesting, if I can help your business, or you just want to say hello please get in touch.