On LinkedIn Today: Content Strategy: Managing the Content Supply Chain

I got the invite to write for LinkedIn Today last week and for  my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if I can apply what I knew then to what I do now.

In the article I contrast the process of automating and optimizing the supply chain of making and distributing stuff (where I started my commercial career after working in public service) with what I do now, working with the processes of managing content, content marketing and content strategy.

You can read the full article here: Content Strategy: Managing the Content Supply Chain“.


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