I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”.
Sometimes it’s a loaded question referring to their competitors, but really organizations are looking to see how they rate against an established best practices and to this end I have developed the 9 disciplines of content strategy and a maturity or readiness model that enables organizations to rate themselves across each of these disciplines along a scale of 1 to 5.
I have published the model in more detail on LinkedIn today and Persuasive Content, but below are the disciplines I consider when evaluating an organizations content strategy:
#1 – Alignment with business strategy and objectives
#2 – Audience Understanding and Customer Insight
#3 – Measurement
#4 – Content Relevance
#5 – Messaging and editorial framework
#6 – Content Operations
#7 – Common Vocabulary and Metadata
#8 – Channel Distribution
#9 – Governance and Compliance
What do you think? Anything I have missed?
Featured image by Webvila is shared under Creative Commons License.
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I’m a B2B CMO, advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, an enthusiastic tea drinker.
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The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.