I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”.
Sometimes it’s a loaded question referring to their competitors, but really organizations are looking to see how they rate against an established best practices and to this end I have developed the 9 disciplines of content strategy and a maturity or readiness model that enables organizations to rate themselves across each of these disciplines along a scale of 1 to 5.
I have published the model in more detail on LinkedIn today and Persuasive Content, but below are the disciplines I consider when evaluating an organizations content strategy:
#1 – Alignment with business strategy and objectives
#2 – Audience Understanding and Customer Insight
#3 – Measurement
#4 – Content Relevance
#5 – Messaging and editorial framework
#6 – Content Operations
#7 – Common Vocabulary and Metadata
#8 – Channel Distribution
#9 – Governance and Compliance
What do you think? Anything I have missed?
Featured image by Webvila is shared under Creative Commons License.
Founder of the B2B marketing agency appropingo and editor of Rockstar CMO.
I’m a former CMO, a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with.
If the topic of this article is interesting, if I can help your business, or you just want to say hello please get in touch.