LinkedIn – Ian Truscott

9 Content Strategy Readiness Metrics

June 1, 2014June 1, 2014Content Strategycontent strategy, LinkedIn, measurement, web analytics;

I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring

On LinkedIn Today: Content Strategy: Managing the Content Supply Chain

March 30, 2014March 30, 2014Content StrategyBusiness, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology

I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if

Blog Tip #1 – The Why? Measurement, motivation and me

February 19, 2014February 19, 2014Bloggingblogs, content/product marketer, Google;, Information society, Internet, Internet culture, LinkedIn, Robert Rose, search engine;, Technology, the New York Times, Twitter;, writer

It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose) I am asked for advice about

Onboard the Board at CMPros!

March 11, 2010March 11, 2010CMProsCMS, Community websites, Content Management, LinkedIn, Lisa Welchman, Online social networking, Scott Liewehr, Social Media, social media revolution, World Wide Web

Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward.