Ian Truscott

Who Owns What I Think?

January 16, 2009January 16, 2009ObservationsGoogle;, Richard Skaare;, software developers writing code;, software developers;, web content perspective;

A blog article by Richard Skaare got me thinking this week. In his article Beware: What You Create Could Own You Richard talks about being seduced by the creative process and that you can become

Inspiration: Jacqueline Guichelaar

December 28, 2008December 19, 2018ObservationsAMP;, Australia;, Australian National Bank;, Computer Weekly;, CSC;, Deutsche Bank UK;, Germany;, IBM;, Jacqueline Guichelaar Distracted;, Jacqueline Guichelaar;, London;, Metropolitan Police Service;, software;, tape operator;, UNIX;

Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which

Bono and Persuasive Content?

December 18, 2008December 18, 2008Persuasive Contentbank;, Kraig Kleeman;, Kraig Kleemen;, South America;

A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted

Say YES to Everything

December 13, 2008December 13, 2008Observations

This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes

What is Persuasive Content?

December 12, 2008December 12, 2008Persuasive Content

Aside from being the name of this blog, what really is Persuasive Content?

Triple i Convention

October 4, 2008October 4, 2008Speaking

This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk

We just want something better

June 3, 2008June 3, 2008ObservationsParis;, people buying enterprise software;, software;

One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better?

It’s Alterian!

May 20, 2008May 20, 2008ObservationsAlterian plc;, Mediasurface;, Web Content Management;, web delivery;, web publishing process;, web publishing;

After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take