I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Content Marketing: Did you ask who cares?
You are all excited. The CEO is all excited. You have an announcement. And you, as a judicious execution marketer, with your completer finisher attitude are all set. You have a press release lined up, a
Continue ReadingBacon Content
What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks on
Continue ReadingHave you thought about why I like you on Facebook?
The answer seems simple, I like your product or service, I like you on Facebook as I want to learn more about you, I want to follow you, maybe be in your tribe. I’ve now
Continue ReadingOn CMSWire – Forget the Channels, Focus on the People
Commentators are still referring to a shift in customer experience channels “that is coming”, including this piece by Ted Schadler of Forrester, co-author of “The Mobile Mind Shift.” In it, he writes: Mobile has increasingly become
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Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing an uptick in the traditional business metrics, such as shareholder
Continue Reading9 Content Strategy Readiness Metrics
I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring
Continue ReadingAs a father I’ve been replaced by YouTube and as a marketer, so have you
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine for
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Resurrecting Persuasive Content
Recently I’ve undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the world of consulting, sharing my experience and advising clients on how
Continue ReadingOn LinkedIn Today: Content Strategy: Managing the Content Supply Chain
I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if
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Customer Experience – More Than a Pretty App
This post has been brewing for a few months, seeded by a bar conversation I had with Scott Liewehr from Digital Clarity Group a few months ago, as it seemed to us that the focus
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