Ian Truscott

9 Content Strategy Readiness Metrics

June 1, 2014June 1, 2014Content Strategycontent strategy, LinkedIn, measurement, web analytics;

I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring

Resurrecting Persuasive Content

April 5, 2014April 5, 2014Content StrategyBlog, Internet culture, software;, Technology

Recently I’ve undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the world of consulting, sharing my experience and advising clients on how

On LinkedIn Today: Content Strategy: Managing the Content Supply Chain

March 30, 2014March 30, 2014Content StrategyBusiness, content strategy, LinkedIn, Management, Supply chain, Supply chain management, Technology

I got the invite to write for LinkedIn Today last week and for my first article it seemed appropriate that I should look to my career for inspiration, to take a glance back and see if

Customer Experience – More Than a Pretty App

March 8, 2014May 24, 2021Customer Experience ManagementAmazon, Brand, Business, Customer experience, Customer experience management, Digital Clarity Group, Marketing, Scott Liewehr

This post has been brewing for a few months, seeded by a bar conversation I had with Scott Liewehr from Digital Clarity Group a few months ago, as it seemed to us that the focus

Blog Tip #1 – The Why? Measurement, motivation and me

February 19, 2014February 19, 2014Bloggingblogs, content/product marketer, Google;, Information society, Internet, Internet culture, LinkedIn, Robert Rose, search engine;, Technology, the New York Times, Twitter;, writer

It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose) I am asked for advice about

Klout; your score is 100 MILLION

February 13, 2014February 13, 2014ObservationsContent Management Systems;, Facebook;, Klout, Social Media, social media professionals, Twitter;, web analytics;

Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve

Marketing Measurement; Now the CMO can look the CEO in the eye

February 8, 2014February 8, 2014ObservationsBusiness, Business marketing, business to business, CEO, Chief marketing officer, CRM;, iPad, Kim Feil, Marketing, Marketing operations, measurement systems, OfficeMax

Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship

Content marketing: move from the selfie and put your customer in the picture

January 1, 2014January 1, 2014Content MarketingBusiness, content marketing, Customer, Engaging Times, Harry Langdon, HubSpot, Ivy Lee, Marisa Kopec, Marketing, Sales

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I

Do we need to question our obsession with content youth?

December 15, 2013December 15, 2013ObservationsFast Company, Google;, Klout, Marty Neumeier, Nate Weiner, online article, online content, Robert Rose, search engines, Social Media, Theodore Levitt

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken