Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or as some folks remember the close to 90 interviews of my colleagues when as CMO of censhare on Inside censhare…
Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….
This Tuesday I’m on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I’m wondering if we marketers are focusing on the right metrics.
“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” – This week I’ve got a bit obsessed with “valuegraphics”.
When thinking about the buyer of your B2B solution, it’s easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week’s Tuesday 2 cents I suggest we look beyond that.
I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your marketing.In many organisations marketing works on a hamster wheel, there is a press release to be released, a product to be launched, a social media post to be posted and the..
One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.
In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.
In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by a book about sales from 2005 that I picked up second hand – I couldn’t resist the title; “Sales on..
As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?