Social Media – Page 4 – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

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Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

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OpenText to Buy Vignette

May 6, 2009May 6, 2009ObservationsAustin;, Dirk Shaw;, Interwoven;, Jon Mark;, Maidenhead;, peripheral products;, Social Media, social media stuff;, Vignette;

Good grief, is it true, did I just type that? So it was Interwoven now it’s Vignette as the grandees of our industry slip into new ownership and possible away. It’s really too early

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