Been encouraged to Twitter and get further involved in the online community – you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in
Continue ReadingCategory: Observations
Who Owns What I Think?
A blog article by Richard Skaare got me thinking this week. In his article Beware: What You Create Could Own You Richard talks about being seduced by the creative process and that you can become
Continue Reading
Inspiration: Jacqueline Guichelaar
Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which
Continue ReadingSay YES to Everything
This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes
Continue Reading
We just want something better
One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better? Ian TruscottI’m
Continue ReadingIt’s Alterian!
After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take
Continue ReadingPush – Back?
I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies. Ian TruscottI’m a 3xCMO,
Continue Reading