Books – Ian Truscott

Creating ART (Awareness, Revenue & Trust)

Book Review: Managing Content Marketing

August 17, 2012August 17, 2012BooksConsumer behaviour, Customer engagement, cxm, Jeffrey Hayzlet, Joe Pulizzi, Robert Rose, Seth Godin;, Web Engagement, web/customer engagement, Wem

It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose

Just Read: The Tipping Point

June 1, 2010June 1, 2010Booksauthor, Business, Malcolm Gladwel, Malcolm Gladwell, Seth Godin;, Sociology books, The Tipping Point, Tipping point

In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years

I’ve Written a Book!

September 7, 2009September 7, 2009Books, Content Management, Web EngagementConsumer behaviour, Customer engagement, Marketing, Technology_Internet, Web Engagement

I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and

Dreaming in Code – No Really!

February 3, 2009February 3, 2009Books, ObservationsJava;, Joel Spolsky;, Seth Godin;, software development;, software project;, software projects;

At some point I need to reconnect with the rest of my life – I realised this as I flicked open “Dreaming in Code“, after a day of dealing with Product Development and an evening

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