Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product
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Uh huh, the customer would ask for a faster horse
If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some
Continue ReadingContent marketing: move from the selfie and put your customer in the picture
As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I
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Does WCM Really Need a Fix?
As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content
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