Content Strategy – Ian Truscott

11 Useful Content Management Quotes

February 3, 2020February 3, 2020Content Management, Content Marketing, Content Strategy

Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.

Tuesday 2¢: The ‘Content for Data’ Economy is Broken – But it’s all we have…

May 7, 2019January 2, 2023Content Marketing, Content Strategy, T2c

This week I am inspired by a conversation on Twitter with Tim “Beg Data” Walters, an industry analyst, consultant and GDPR expert that got me thinking that this “content for data” economy is just a tiny bit f**ked, but it seems to be all we have.

Tuesday 2¢: Demographics are Dead

March 12, 2019January 2, 2023Content Strategy, Marketing

“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” – This week I’ve got a bit obsessed with “valuegraphics”.

Tuesday 2¢ – A Like is Nice, But Trust is a Must

January 29, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.

Tuesday 2¢ – Get a Creative Buddy

January 22, 2019January 2, 2023Content Marketing, Content Strategy, T2c

In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.

Tuesday 2¢ – Be Useful

January 1, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.

The ART of B2B Marketing

November 11, 2018November 11, 2018Content Marketing, Content Strategy, Marketing

B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best practices and advice and perhaps, sometimes we get lost in

Uh huh, the customer would ask for a faster horse

August 15, 2016February 11, 2019Content Marketing, Content Strategy, Customer Experience ManagementBusiness, Customer, Customer experience, Customer experience management, Henry Ford, Innovation, New product development, Sales, Technology_Internet, transportation, ubiquitous transportation

If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some

Marketers: Engage with the Real People – A Lesson from Brexit and Trump

July 4, 2016July 4, 2016Content Marketing, Content Strategy, Customer Experience ManagementAmerica, business to business, Economic bubble, Europe, Henry Ford, Jeremy Corbyn, Kodak, Marketing, Persona, Target audience, UK Labour party, Usability, Zoe Harris

Regardless of your politics, it seems to me that there is a common thread flowing through the momentous stories of today (Brexit, Trump or Corbyn); the turmoil of uncertainty created by surprise. What’s on the

What is content?

November 15, 2015November 15, 2015Content Marketing, Content StrategyAdvertising, author, Branded content, Business_Finance, Content creation, content marketing, Content Marketing Institute, Dave Trott, director for Bartle Bogle Hegarty, Interruption marketing, Marketing, Richard Cable, Robert Rose, Technology_Internet, United Kingdom;

Recently in the UK marketing publication Campaign, author, serial agency founder and regular columnist Dave Trott wrote about what he thought about the future of content in Content, Content, Content. In the article he rather glumly

Content marketing – it’s more then just being in the attention business

November 5, 2015November 5, 2015Content Marketing, Content StrategyBlog, Engagement marketing, Facebook;, Market research, Marketing, owned media, Theodore Levitt

I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down