software; – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

Real Life Customer Service is the Benchmark for Digital (Or Just Don’t Piss People Off)

November 22, 2016February 11, 2019Content Marketing, Customer Experience ManagementBrand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet

This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we went around the table, articulating our experience of personalisation,

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Resurrecting Persuasive Content

April 5, 2014April 5, 2014Content StrategyBlog, Internet culture, software;, Technology

Recently I’ve undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the world of consulting, sharing my experience and advising clients on how

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Inspiration: Jacqueline Guichelaar

December 28, 2008December 19, 2018ObservationsAMP;, Australia;, Australian National Bank;, Computer Weekly;, CSC;, Deutsche Bank UK;, Germany;, IBM;, Jacqueline Guichelaar Distracted;, Jacqueline Guichelaar;, London;, Metropolitan Police Service;, software;, tape operator;, UNIX;

Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which

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We just want something better

June 3, 2008June 3, 2008ObservationsParis;, people buying enterprise software;, software;

One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better? Ian TruscottI’m

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