I just wrote this, and the term that has come to mind is “bottle episode” – you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
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Tuesday 2¢ – Another Shit Idea
This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.
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Tuesday 2¢ – You Can’t Afford to Be Dull
This week’s Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and… well…. I’ve nicked it…. This idea is ENTIRELY stolen from a recent podcast interview on the Uncensored
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Tuesday 2¢ – Vanity Metrics
If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if
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Hello MRM (and Hello Acquia)
Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically
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Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it
It’s now well established that if you rank well in providing a superior customer experience, there is a good chance that your organization is seeing an uptick in the traditional business metrics, such as shareholder
Continue ReadingOther writing – roundup of 2012
A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including;
Continue ReadingOther writing – a roundup of 2011
In 2011 I published my last paper for The Gilbane Group and joined SDL. I then started to write regularly for the SDL blog, I also wrote for ReadWriteWeb, Online Media Daily and CMSWire. When Mobile, Location
Continue ReadingOther Writing – Roundup of 2010
A roundup of articles and papers I wrote during 2010, the majority of which I was an analyst working for The Gilbane Group. Content, Context and Conversation: The Three Kings of Consumer Engagement – Research Whitepaper for
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Other Writing – 2009 Roundup
Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a
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