Market research – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

Content marketing – it’s more then just being in the attention business

November 5, 2015November 5, 2015Content Marketing, Content StrategyBlog, Engagement marketing, Facebook;, Market research, Marketing, owned media, Theodore Levitt

I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down

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On Online Surveys: Rich Hall – Marketing Genius

April 3, 2012April 3, 2012Observationsactor, airline, British Airways, Customer engagement, Market research, Marketing, online marketing genius, Psychometrics, Rich Hall, Statistical survey, United Kingdom;, United States;, web survey

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

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