Almost every day I ask myself why, after 15 years in this industry we are aiming toward the same goal with our clients that still seems unreachable – personalization. No, we don’t call it personalization
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Remarketing; Easy, cheap and better results – but should you?
I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought
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Customer Experience – More Than a Pretty App
This post has been brewing for a few months, seeded by a bar conversation I had with Scott Liewehr from Digital Clarity Group a few months ago, as it seemed to us that the focus
Continue ReadingAn Audience with Brian Solis
A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest
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