Observations – Ian Truscott

Tuesday 2¢: COVID, etiquette and safe sex

May 19, 2020January 2, 2023COV-19, T2c

Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a

Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost

May 12, 2020January 2, 2023COV-19, T2c

I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of

Tuesday 2¢: Our Asteroid.

May 5, 2020January 2, 2023COV-19, T2c

This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.

Tuesday 2¢: The COVID we already did

April 28, 2020January 2, 2023Content Marketing, COV-19, T2c

There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.

Tuesday 2¢: Reassurance and finding the tasty bugs

April 21, 2020January 2, 2023COV-19, T2c

For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.

Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.

Tuesday 2¢: Work in the “new normal”

April 14, 2020January 2, 2023COV-19

This post is a bit more than two cents, as I continue to ruminate on what’s next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!

Interview with Paige O’Neill, CMO, Sitecore

April 11, 2020April 14, 2020COV-19, Marketing

Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or