Content Marketing – Ian Truscott

That time I was on the Weekly Wrap with Robert Rose

August 24, 2020August 24, 2020Content Marketing

Something to tick off the list, I’ve been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.

Tuesday 2¢: Is your content fish, chips, or the paper?

May 26, 2020January 2, 2023Content Management, Content Marketing, T2c

This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask

Tuesday 2¢: The COVID we already did

April 28, 2020January 2, 2023Content Marketing, COV-19, T2c

There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.

The Immediate Future of Events is Content Marketing

March 20, 2020April 14, 2020Content Marketing, COV-19, Observations

B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?

11 Useful Content Management Quotes

February 3, 2020February 3, 2020Content Management, Content Marketing, Content Strategy

Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.

Build on rented land or the desert? Think Vegas…

January 22, 2020January 23, 2020Content Marketing

Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.

Popularity vs Engagement vs Integrity

November 23, 2019November 24, 2019Content Marketing, Marketing

Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….

Tuesday 2¢: The ‘Content for Data’ Economy is Broken – But it’s all we have…

May 7, 2019January 2, 2023Content Marketing, Content Strategy, T2c

This week I am inspired by a conversation on Twitter with Tim “Beg Data” Walters, an industry analyst, consultant and GDPR expert that got me thinking that this “content for data” economy is just a tiny bit f**ked, but it seems to be all we have.

Tuesday 2 cents: Focus on their world, their risks, their needs, then you

April 9, 2019April 10, 2019Content Marketing, T2c

Inspired by “The Greatest Sales Deck I’ve Ever Seen” by Andy Raskin, I suggest how we might apply the approach to content marketing.

Tuesday 2 ¢: Personas, Roles, Hopes and Fears

March 5, 2019January 2, 2023Content Marketing, Marketing, T2c

When thinking about the buyer of your B2B solution, it’s easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week’s Tuesday 2 cents I suggest we look beyond that.

Tuesday 2 Cents: Differentiate and Disagree

February 19, 2019February 19, 2019Content Marketing, T2c

In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…