Category: Writing Portfolio

Wrote this article for Destination CRM (the online version of CRM Magazine) which looks at how the pressure for organizations to create more and more content to provide relevant customer experiences means that the need

As you may have heard, SDL acquired mobile web solutions provider Bemoko to enhance the Tridion content management system. CMS Critic interviewed me about this acquisition, asking what it means for SDL’s customers, the roadmap

This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration of multi-channel relevant content publishing. Read the full article

I originally wrote this article for MyCustomer.com. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline six key questions marketers need to consider for mobile engagement strategy.

A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including;

In 2011 I published my last paper for The Gilbane Group and said hello to SDL and apart from regularly contributing to the SDL corporate blog, I also wrote for ReadWriteWeb, CMS Wire, Online Media

For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content

Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a