Author: Ian Truscott

This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?

In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?

I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.

In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people…

Like me, you’ve probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion….

Again I am inspired by a lunch, but I’ll be honest this Tuesday 2 cents is a bit unresolved, are marketing and commercialism ruining everything, or giving us all a taste of the good stuff?

In this week’s Tuesday 2¢, inspired by walks, lunch with chums, Robert Rose and Dennis Shiao, I say it’s time we found some headspace in the hustle.

The next wave of customer engagement is not about how wonderfully personalized our websites are, it’s going to be more than that. In this Tuesday 2¢ I contend that we need to learn the lessons of personalization and truly engage our consumers on the channel of their choice…

This Tuesday 2¢, I continue to preach that the aim of B2B marketing is to create ART (Awareness, Revenue, and Trust), but you need budget, priorities and focus.

This week I read the word “trusterizing”, my eyes rolled as we hand the world another reason not to trust marketing and so in this Tuesday 2¢ I focus on the importance of trust as a marketing goal.