Marketing – Ian Truscott

Tuesday 2¢: Is your sign the right way round?

September 20, 2022September 21, 2022Marketing, T2c

I haven’t done one of these for a while, and I will try and get back in the groove, but this Tuesday, I’m wondering how we deliver our message.

Interview with Paige O’Neill, CMO, Sitecore

April 11, 2020April 14, 2020COV-19, Marketing

Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or

Popularity vs Engagement vs Integrity

November 23, 2019November 24, 2019Content Marketing, Marketing

Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….

Tuesday 2¢: Are you measuring your marketing in miles or minutes?

November 5, 2019January 2, 2023Marketing, T2c

This Tuesday I’m on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I’m wondering if we marketers are focusing on the right metrics.

Tuesday 2¢: Demographics are Dead

March 12, 2019January 2, 2023Content Strategy, Marketing

“Research shows that grouping people by age and other labels doesn’t tell us much about who they are, what they have in common and how they will behave” – This week I’ve got a bit obsessed with “valuegraphics”.

Tuesday 2 ¢: Personas, Roles, Hopes and Fears

March 5, 2019January 2, 2023Content Marketing, Marketing, T2c

When thinking about the buyer of your B2B solution, it’s easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week’s Tuesday 2 cents I suggest we look beyond that.

Tuesday 2 cents – Two Questions: Why?

February 26, 2019February 26, 2019Marketing, T2c

I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your marketing.In many organisations marketing works on a hamster wheel, there is

Tuesday 2¢ – The Power of No

February 12, 2019January 2, 2023Marketing, T2c

One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.

Tuesday 2¢ – A Like is Nice, But Trust is a Must

January 29, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.

Tuesday 2¢ – Have a Little Empathy

January 15, 2019January 21, 2019Content Marketing, Marketing, T2c

In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by

Tuesday 2¢ – Shortcuts

January 8, 2019January 2, 2023Content Marketing, Marketing

As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?