Hovering Over The Back Button

Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.

This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn’s B2B Institute, but the message is simple, let’s remember, as marketers, it’s our job to be different. As Ann Handley reminded

This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?

In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?

I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.

In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people…

Like me, you’ve probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion….