Ian Truscott

Tuesday 2¢: Will the crisis upgrade the laggards?

April 7, 2020January 2, 2023COV-19, T2c

Continuing on the theme of pondering what’s next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.

Start With How?

March 31, 2020April 1, 2020T2c

As we all sit in lockdown, you might be losing track of the days. It’s Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?

Tuesday 2¢: If we are all WFH consuming ads, who will pay for autonomous cars?

March 24, 2020January 2, 2023COV-19, T2c

This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?

The Immediate Future of Events is Content Marketing

March 20, 2020April 14, 2020Content Marketing, COV-19, Observations

B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?

Corona the catalyst for change?

March 17, 2020April 14, 2020COV-19, Observations

Maybe the world didn’t need another post about the Corona virus, but I’ve been pondering what’s next, past whatever the next few months bring.

11 Useful Content Management Quotes

February 3, 2020February 3, 2020Content Management, Content Marketing, Content Strategy

Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.

Tuesday 2¢: Are you losing to win?

January 28, 2020January 2, 2023Musings, Observations, T2c

The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.

Build on rented land or the desert? Think Vegas…

January 22, 2020January 23, 2020Content Marketing

Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.

Tuesday 2¢: Robot love is not as good as the real thing

December 10, 2019January 2, 2023T2c

Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.

Popularity vs Engagement vs Integrity

November 23, 2019November 24, 2019Content Marketing, Marketing

Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….

Tuesday 2¢: Inspired to be average? Start with your competitor’s website

November 19, 2019January 2, 2023T2c

This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn’s B2B Institute, but the message is simple, let’s remember, as marketers, it’s our job to be different. As Ann Handley reminded