The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Build on rented land or the desert? Think Vegas…
Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.
Continue Reading
Tuesday 2¢: Robot love is not as good as the real thing
Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.
Continue Reading
Popularity vs Engagement vs Integrity
Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….
Continue Reading
Tuesday 2¢: Inspired to be average? Start with your competitor’s website
This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn’s B2B Institute, but the message is simple, let’s remember, as marketers, it’s our job to be different. As Ann Handley reminded
Continue Reading
Tuesday 2¢: Are you measuring your marketing in miles or minutes?
This Tuesday I’m on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I’m wondering if we marketers are focusing on the right metrics.
Continue Reading
Tuesday 2¢: Where are the IRL ninjas?
This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?
Continue Reading
Tuesday 2¢: “I can’t just go to the CEO with ‘just’ a plan”
In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?
Continue Reading
Tuesday 2¢: Choosing to be Different
I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.
Continue Reading
Tuesday 2¢: You Are Not the Sum of Your Vanity Metrics
In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people…
Continue Reading
Tuesday 2¢: CMOs: The ART of C-$uite Communication
Like me, you’ve probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion….
Continue Reading