I could be going horribly provincial with this week’s Tuesday 2¢, as my inspiration is a chain of UK restaurants and a podcast they produced. You might need to bear with me on this one…
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Tuesday 2¢: The ‘Content for Data’ Economy is Broken – But it’s all we have…
This week I am inspired by a conversation on Twitter with Tim “Beg Data” Walters, an industry analyst, consultant and GDPR expert that got me thinking that this “content for data” economy is just a tiny bit f**ked, but it seems to be all we have.
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Tuesday 2¢: Flow is Your Flywheel
Not a rant this week, more of a ramble about productivity, open offices and finding time for your most productive time; when you are in flow.
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Tuesday 2¢: What’s Their Motivation?
As B2B marketers we need to move away from starting our segment definitions with a job title. In this week’s Tuesday 2 cents, I return to the topic of understanding our audience.
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Tuesday 2 cents: You are not the typing pool
Some leadership teams think that marketing is what happens after the grown-ups have done talking. I disagree…
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Tuesday 2 cents: Focus on their world, their risks, their needs, then you
Inspired by “The Greatest Sales Deck I’ve Ever Seen” by Andy Raskin, I suggest how we might apply the approach to content marketing.
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Tuesday 2¢: Tips on Keeping Marketing Human with Less Humans
The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.
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Mr, Mrs, Ms, Miss, or Mx – Do we need to ask?
In this week’s Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.
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Tuesday 2¢: This is a Loyalty Card
In this week’s Tuesday 2¢ I get a loyalty card! What? Umm… yeah.. right. But trust me, this is a lesson for marketers and retail…
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Tuesday 2 ¢: Personas, Roles, Hopes and Fears
When thinking about the buyer of your B2B solution, it’s easy to get caught up in job titles and roles, often a poor indicator of buyer behavior. In this week’s Tuesday 2 cents I suggest we look beyond that.
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Tuesday 2 cents – Two Questions: Why?
I’m no Simon Sinek, but in this week’s Tuesday 2¢ I suggest asking why and how doing this often will bring focus to your marketing.In many organisations marketing works on a hamster wheel, there is
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