Creating ART (Awareness, Revenue & Trust)

Author: Ian Truscott

I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker. You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.

Seven Deadly Sins White Paper

February 14, 2008February 14, 2008Content ManagementDesign, enterprise software;, Implementation, software selection process;, software selection;, Technology_Internet

The presentation I gave at IMS has been turned into a white paper, with assistance from Kerry one of our marketing managers – you can get it at our website here: Seven Deadly Sins Discussion

Push – Back?

January 17, 2008January 17, 2008Content Management, ObservationsDarren Hudson;, finance;, instant real time data;, media consumption;, on-line betting;, on-line gaming;, Push Technology;, push web technologies;, tight little software sector;, United Kingdom;, web servers;

I have been talking to an interesting UK company – Push Technology – and their Diffusion product – who are riding on a re-emerging wave of demand for push web technologies. Ian TruscottI’m a 3xCMO,

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