The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.
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The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work
Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product
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