Ian Truscott

That time I was on the Weekly Wrap with Robert Rose

August 24, 2020August 24, 2020Content Marketing

Something to tick off the list, I’ve been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.

Tuesday 2¢: Yes, it’s called content

August 18, 2020January 2, 2023T2c

This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.

Tuesday 2¢: If your content strategy was a cross-continental drive

July 28, 2020January 2, 2023T2c

I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.

Tuesday 2¢: Minimal Viable Fame

June 23, 2020January 2, 2023T2c

The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?

Tuesday 2¢: Marketers need to be more like the people whose books they say they read

June 16, 2020January 2, 2023T2c

Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.

Tuesday 2¢: It’s time to be uncomfortable

June 9, 2020June 16, 2020T2c

Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?

Tuesday 2¢: What we all do matters

June 2, 2020January 2, 2023T2c

Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.

Tuesday 2¢: Is your content fish, chips, or the paper?

May 26, 2020January 2, 2023Content Management, Content Marketing, T2c

This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask

Tuesday 2¢: COVID, etiquette and safe sex

May 19, 2020January 2, 2023COV-19, T2c

Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a

Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost

May 12, 2020January 2, 2023COV-19, T2c

I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of

Tuesday 2¢: Our Asteroid.

May 5, 2020January 2, 2023COV-19, T2c

This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.