Ian Truscott

Tuesday 2¢ – Get a Creative Buddy

January 22, 2019January 2, 2023Content Marketing, Content Strategy, T2c

In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.

Tuesday 2¢ – Have a Little Empathy

January 15, 2019January 21, 2019Content Marketing, Marketing, T2c

In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by

Tuesday 2¢ – Shortcuts

January 8, 2019January 2, 2023Content Marketing, Marketing

As we get caught up in the hustle, a shortcut, a ‘listicle’ of the 10 ways to be better, seems like a welcome relief, it’s human nature. But should it be in your content marketing?

Tuesday 2¢ – Be Useful

January 1, 2019January 2, 2023Content Marketing, Content Strategy, Marketing, T2c

It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.

Tuesday 2¢ – The Present of Presence

December 25, 2018January 2, 2023T2c

Today although it’s Christmas Day, I am publishing. Why? Because developing relationships on social media is all about being present. Plus, who would ignore the opportunity to make a pun about presents/presence?

Tuesday 2¢ – Vanity Metrics

December 18, 2018December 25, 2018T2c, Uncategorized

If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if

The ART of B2B Marketing

November 11, 2018November 11, 2018Content Marketing, Content Strategy, Marketing

B2B marketing today is a fascinating business practice, we have so much data available, channels to influence the buyer with and a constant stream of best practices and advice and perhaps, sometimes we get lost in

Is Agile Marketing a ‘Thing’ or Just Business as Usual?

November 23, 2017January 23, 2020Marketing

The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.

Real Life Customer Service is the Benchmark for Digital (Or Just Don’t Piss People Off)

November 22, 2016February 11, 2019Content Marketing, Customer Experience ManagementBrand, Coffee in Seattle, digital marketer, Facebook;, Food and drink, Marketing, Social Media & Networking, software;, Starbucks, Technology_Internet

This week I enjoyed a few hours at a roundtable for marketing folks, organised by Marketing Week, the subject of the discussion was personalisation. As we went around the table, articulating our experience of personalisation,

The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work

August 17, 2016August 17, 2016MusingsBusiness, Informed consumer, knowledge worker, Marketing, Sales

Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product

Uh huh, the customer would ask for a faster horse

August 15, 2016February 11, 2019Content Marketing, Content Strategy, Customer Experience ManagementBusiness, Customer, Customer experience, Customer experience management, Henry Ford, Innovation, New product development, Sales, Technology_Internet, transportation, ubiquitous transportation

If you’ve ever done any sort of customer research in order to inform a user or customer experience design, or maybe to make a product development decision, I am sure you would have heard some