Ian Truscott

Tuesday 2¢: The COVID we already did

April 28, 2020January 2, 2023Content Marketing, COV-19, T2c

There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.

Tuesday 2¢: Reassurance and finding the tasty bugs

April 21, 2020January 2, 2023COV-19, T2c

For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.

Is it time to be like Prince?

April 16, 2020April 16, 2020COV-19

Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.

Tuesday 2¢: Work in the “new normal”

April 14, 2020January 2, 2023COV-19

This post is a bit more than two cents, as I continue to ruminate on what’s next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!

Interview with Paige O’Neill, CMO, Sitecore

April 11, 2020April 14, 2020COV-19, Marketing

Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or

Tuesday 2¢: Will the crisis upgrade the laggards?

April 7, 2020January 2, 2023COV-19, T2c

Continuing on the theme of pondering what’s next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.

Start With How?

March 31, 2020April 1, 2020T2c

As we all sit in lockdown, you might be losing track of the days. It’s Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?

Tuesday 2¢: If we are all WFH consuming ads, who will pay for autonomous cars?

March 24, 2020January 2, 2023COV-19, T2c

This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?

The Immediate Future of Events is Content Marketing

March 20, 2020April 14, 2020Content Marketing, COV-19, Observations

B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?

Corona the catalyst for change?

March 17, 2020April 14, 2020COV-19, Observations

Maybe the world didn’t need another post about the Corona virus, but I’ve been pondering what’s next, past whatever the next few months bring.

11 Useful Content Management Quotes

February 3, 2020February 3, 2020Content Management, Content Marketing, Content Strategy

Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.