Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Tuesday 2¢: What we all do matters
Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.
Continue Reading
Tuesday 2¢: Is your content fish, chips, or the paper?
This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask
Continue Reading
Tuesday 2¢: COVID, etiquette and safe sex
Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a
Continue Reading
Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost
I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of
Continue Reading
Tuesday 2¢: Our Asteroid.
This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.
Continue Reading
Tuesday 2¢: The COVID we already did
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.
Continue Reading
Tuesday 2¢: Reassurance and finding the tasty bugs
For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.
Continue Reading
Is it time to be like Prince?
Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.
Continue Reading
Tuesday 2¢: Work in the “new normal”
This post is a bit more than two cents, as I continue to ruminate on what’s next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!
Continue Reading
Interview with Paige O’Neill, CMO, Sitecore
Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO or
Continue Reading