Category: T2c

Do you have your words edited? How do you feel, do you get caught up in the emotion or trust the redlines?

This week’s Tuesday 2¢, I’ve been running and it got me thinking about marketing planning, but mostly about stopping.

This week my Tuesday 2 cents comes from having learned that long-standing content management (Oh.. OK Digital Experience) platform Episerver is changing its name to Optimizely.

Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.

This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?

Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn’t for everyone and that’s what people like.

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not

This week, I’m feeling peckish thinking about food-related analogies for content marketing…

This week’s Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.

This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.