T2c – Page 11 – Ian Truscott

Tuesday 2¢: Will the crisis upgrade the laggards?

April 7, 2020January 2, 2023COV-19, T2c

Continuing on the theme of pondering what’s next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.

Start With How?

March 31, 2020April 1, 2020T2c

As we all sit in lockdown, you might be losing track of the days. It’s Tuesday and this week I suggest that as content marketers we need to focus not just on the why? But the how?

Tuesday 2¢: If we are all WFH consuming ads, who will pay for autonomous cars?

March 24, 2020January 2, 2023COV-19, T2c

This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?

Tuesday 2¢: Are you losing to win?

January 28, 2020January 2, 2023Musings, Observations, T2c

The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.

Tuesday 2¢: Robot love is not as good as the real thing

December 10, 2019January 2, 2023T2c

Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.

Tuesday 2¢: Inspired to be average? Start with your competitor’s website

November 19, 2019January 2, 2023T2c

This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn’s B2B Institute, but the message is simple, let’s remember, as marketers, it’s our job to be different. As Ann Handley reminded

Tuesday 2¢: Are you measuring your marketing in miles or minutes?

November 5, 2019January 2, 2023Marketing, T2c

This Tuesday I’m on a run, I have Michael Johnson in my headphones and inspired by my attempt at getting some fitness, I’m wondering if we marketers are focusing on the right metrics.

Tuesday 2¢: Where are the IRL ninjas?

October 29, 2019November 5, 2019T2c

This Tuesday 2¢, we have ninjas and gurus for every new discipline and doohickey in marketing, but are we neglecting meeting people in real life and is there a ninja to save us?