Category: T2c

This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.

This week’s brief thought, should we be setting fire to people’s ties?

This week’s half-arsed idea, swearing in marketing, should you?

Yeah, another post that mentions ChatGPT, I blame my assistant…

This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?

This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led – do you need to choose? Or should you?

In this week’s half-baked ramble, I compare card counting with marketing, following hearing a great story on a podcast

This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?

If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I’ve given it a bit more thought, and like all the cools kids, refer to ChatGPT.

Should you give your advice for free? I’m inspired by a podcast this week, to ponder this surprisingly controversial topic…

How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach