Category: T2c

ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….

This week’s thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.

This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)

This week’s thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else’s.

This week’s thought: What we can learn from the psychology of a good conversation in our marketing, and it involves a hug.

Something has been rattling around in my head for a few weeks—this week’s quick thought—is our audience’s purpose just to be more?

This week’s thought: we can’t assume the buyer wants to change and solve their problem; they must.

You might be shocked to learn that this week, my rant against vanity metrics is inspired by a bit of Seth Godin and umm.. cats.

This week’s thought is inspired by a summer of sports and whether marketing should be playing so defensively.