This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.
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Tuesday 2¢: Pain to Aspiration
This week’s brief thought, should we be setting fire to people’s ties?
Continue ReadingTuesday 2¢: Potty Mouth with Purpose
This week’s half-arsed idea, swearing in marketing, should you?
Continue ReadingTuesday 2¢: Blame My Assistant
Yeah, another post that mentions ChatGPT, I blame my assistant…
Continue ReadingTuesday 2¢: Tag Me, If It’s an Old Fashioned
This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?
Continue ReadingTuesday 2¢: Build for Users and Market for Buyers
This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led – do you need to choose? Or should you?
Continue ReadingTuesday 2¢: We’ll be Countin’ Cards
In this week’s half-baked ramble, I compare card counting with marketing, following hearing a great story on a podcast
Continue ReadingTuesday 2¢: Pain and the promised land
This week, in my half-baked, often late weekly Tuesday missive, in B2B marketing, should we always be hanging with sales, peddling the pain?
Continue ReadingTuesday 2¢: Come Not to be Served But to Serve
If you read my Rockstar CMO newsletter, then you’ll notice I am returning to this topic of service, I’ve given it a bit more thought, and like all the cools kids, refer to ChatGPT.
Continue ReadingTuesday 2¢: Let ‘em Pick Your Brain
Should you give your advice for free? I’m inspired by a podcast this week, to ponder this surprisingly controversial topic…
Continue ReadingTuesday 2¢: Charity, Tchotchke or a Chair?
How do you engage attendees at a conference? My advice this week; try not to make them sick to their stomach
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