Category: T2c

This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and

This week, would you like to learn more/read more about rethinking the classic B2B CTA?

Kinda dared myself into writing this after making a joke on LinkedIn.

Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…

This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?

ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….

This week’s thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.

This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)

This week’s thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else’s.