Category: T2c

This 2 cents, it’s time to make a marketing promise to ourselves.

T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!

This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broadcasting our purpose and

This week, would you like to learn more/read more about rethinking the classic B2B CTA?

Kinda dared myself into writing this after making a joke on LinkedIn.

Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…

This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?

ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….

This week’s thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.