Hovering Over The Back Button

This week my Tuesday 2 cents is that it’s time to consider the sales deck, not just as part of the marketing messaging mix, but as the best place to start when developing your brand story.

I could be going horribly provincial with this week’s Tuesday 2¢, as my inspiration is a chain of UK restaurants and a podcast they produced. You might need to bear with me on this one…

Not a rant this week, more of a ramble about productivity, open offices and finding time for your most productive time; when you are in flow.

As B2B marketers we need to move away from starting our segment definitions with a job title. In this week’s Tuesday 2 cents, I return to the topic of understanding our audience.

Some leadership teams think that marketing is what happens after the grown-ups have done talking. I disagree…

The machines of marketing are getting a bad rap right now, as the human touch seems to be a distant aspiration when engaging with brands, found only with persistence behind a firewall of robots. In this Tuesday 2 cents I suggest some ways we can change that.

In this week’s Tuesday 2¢ I ponder what we really need to know about our audience and consumers in order to improve our usefulness and relevance to them and their customer experience.

In this week’s Tuesday 2¢ I get a loyalty card! What? Umm… yeah.. right. But trust me, this is a lesson for marketers and retail…