Loading

Some ideas

My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.


  • “Look! It’s moving. It’s alive. It’s alive…”

    Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your

    Read more

  • Don’t Forget the Reader

    So much for the content and our audience – what about the reader? It’s easy to get advice on the content, the tools you should use, the right title, how to leverage the social web,

    Read more

  • The Green Content Management Machine

    Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green

    Read more

  • Who am I – Part II

    Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post

    Read more

  • Dreaming in Code – No Really!

    Dreaming in Code – No Really!

    At some point I need to reconnect with the rest of my life – I realised this as I flicked open “Dreaming in Code“, after a day of dealing with Product Development and an evening

    Read more

  • The Tweet Effect – Who am I?

    Been encouraged to Twitter and get further involved in the online community – you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in

    Read more

  • Don’t Forget the Content

    In my day to day life, I am usually approaching Persuasive Content from a tools perspective – talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and

    Read more

  • Who Owns What I Think?

    A blog article by Richard Skaare got me thinking this week. In his article Beware: What You Create Could Own You Richard talks about being seduced by the creative process and that you can become

    Read more