My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Inspiration: Jacqueline Guichelaar
Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which
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Bono and Persuasive Content?
A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn. In it he refers to a story about how he attracted
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Say YES to Everything
This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes
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What is Persuasive Content?
Aside from being the name of this blog, what really is Persuasive Content?
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Triple i Convention
This week I was asked to speak the Triple i conference aimed predominately at CIO’s, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk
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We just want something better
One of the most difficult phrase in the world for a vendor to engage with – of course you do and we have a solution to make it better – but how better?