My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Consent as Currency
I’m still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging Times I
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Engagement – the new CMS buzzword bus?
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have
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Uncertain? Forrester says be bold and engage with your audience
In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they
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The Social Web – Be yourself… or find someone who is.
I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics –
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A Meme Challenge – 10 things about me
Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it