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My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.

  • Software Developers: The New Rock Stars of Marketing

    I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article  ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks

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  • I’ve Written a Book!

    I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and

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  • The Future of Content Management

    The Future of Content Management

    CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and

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  • Techrigy and Persuasive Content

    A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

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  • Personal Brand or Not Wanting to Looking Like a Total Cock

    When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB

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  • Consent as Currency

    I’m still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging Times I

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  • Blog Comments and Engagement

    Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement,

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  • Engagement – the new CMS buzzword bus?

    Engagement – the new CMS buzzword bus?

    Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

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