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My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.


  • On Online Surveys: Rich Hall – Marketing Genius

    On Online Surveys: Rich Hall – Marketing Genius

    If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

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  • Personality goes a long way….

    In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we

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  • Is the C in CXM actually Credibility?

    I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer

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  • How Mobile Content Saved Christmas

    It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any

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  • Other writing – a roundup of 2011

    In 2011 I published my last paper for The Gilbane Group and said hello to SDL and apart from regularly contributing to the SDL corporate blog, I also wrote for ReadWriteWeb, CMS Wire, Online Media

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  • Other writing – a roundup of 2011

    In 2011 I published my last paper for The Gilbane Group and joined SDL. I then started to write regularly for the SDL blog, I also wrote for ReadWriteWeb, Online Media Daily and CMSWire. When Mobile, Location

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  • The cool web kids are social, is your CMS ready to hang with them?

    The cool web kids are social, is your CMS ready to hang with them?

    This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

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  • That Great Blog You Used to Write

    This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote

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