My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: It’s time to be uncomfortable
Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?
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Tuesday 2¢: What we all do matters
Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.
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Tuesday 2¢: Is your content fish, chips, or the paper?
This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask
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Tuesday 2¢: COVID, etiquette and safe sex
Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a
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Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost
I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of
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Tuesday 2¢: Our Asteroid.
This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.
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Tuesday 2¢: The COVID we already did
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.
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Tuesday 2¢: Reassurance and finding the tasty bugs
For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.