Author: Ian Truscott

You’ve bought my email address, I don’t mind you using it, but you can probably do better than that.

Being different, differentiated, a purple cow, that’s what we are all here for, but it’s a dance, or a Monty Python sketch or from Star Wars…

Inspired by something a little more international this week, not a van or a pub, but one of my favourite podcasts….

Last week I was inspired by a van, keeping it nice and provincial, this week, I walked past a pub. 

Yep, crocuses are the inspiration of this week’s thought, that and my podcast interview last week with Christoph Trappe

This Tuesday, inspired some podcasts I’ve listened to this week, I’m thinking about community building and the work.

Do you have your words edited? How do you feel, do you get caught up in the emotion or trust the redlines?

This week’s Tuesday 2¢, I’ve been running and it got me thinking about marketing planning, but mostly about stopping.

This week my Tuesday 2 cents comes from having learned that long-standing content management (Oh.. OK Digital Experience) platform Episerver is changing its name to Optimizely.

Many of us complain about our social media experience, and yes, big tech and its algorithms have much to answer for, but in this Tuesday 2¢, I wonder if some of the blame sits with us.