Author: Ian Truscott

You ain’t gonna need it this Tuesday, well that’s the theme as we spend 2¢ exploring the not so ancient art of Marketing YAGNI.

This week’s 2 cents is inspired by a chum as I wonder about the ubiquitous phrase in B2B marketing “empowering business users” – but do they want it?

This Tuesday 2¢, maybe it’s time to let your marketing do its thing. You might be bored by it, but is your audience?

This week’s thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?

A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?

This week’s thought for Tuesday, I confess, I carry an anxiety of not doing enough, but I think the problem is not time but focus for us and our teams.

Maybe cold marketing emails are an easy target, but this week, a particularly poor execution of the craft has me asking why and what now?

In this week’s half-baked Tuesday thought, consultant, author, speaker and splendid podcast host Jay Acunzo inspired me to dive into personas and trust Lately, I have been doing a lot of messaging work with different

This week, I share a bit more on differentiation. If you are in a crowded B2B category of “me too” and you can’t be that different, be distinct.

My thought for this week is to ensure you get something from what you give on social media and not just vanity metrics.

This Tuesday, inspired by a young driver F1 driver; are you on top of your marketing technology, or is it driving?