Something to tick off the list, I’ve been a long admirer of the podcast stylings of Robert Rose, been a fan of his work since his first book, his involvement in the founding of The Content Marketing Institute and so I was all giggly to be invited onto his show.
Continue ReadingAuthor: Ian Truscott
I'm a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I'm not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
You can find me on LinkedIn, Twitter, or now Threads! - or listen to my weekly podcast at Rockstarcmo.com
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.
Tuesday 2¢: Yes, it’s called content
This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.
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Tuesday 2¢: If your content strategy was a cross-continental drive
I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.
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Tuesday 2¢: Minimal Viable Fame
The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?
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Tuesday 2¢: Marketers need to be more like the people whose books they say they read
Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.
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Tuesday 2¢: It’s time to be uncomfortable
Tuesday 2¢, what do you say on the day of the funeral of George Floyd, killed in police custody in the US?
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Tuesday 2¢: What we all do matters
Watching the dreadful events unfold in the US, my Tuesday 2¢ is that we all have a responsibility to our society, especially as marketers.
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Tuesday 2¢: Is your content fish, chips, or the paper?
This week a break from my recent COVID-19 fair, as this Tuesday 2¢ is about content and an important question we need to ask
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Tuesday 2¢: COVID, etiquette and safe sex
Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to a
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Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost
I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired of
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Tuesday 2¢: Our Asteroid.
This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.
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