Author: Ian Truscott

This Tuesday I’m wondering; If are you building your content marketing inside out, what does it look like from the curb?

Inspired by a sign in a cafe in Amarillo, this Tuesday 2¢, remember what you do isn’t for everyone and that’s what people like.

Inspired by The Marketing Book Podcast you could argue that this week’s Tuesday 2¢ is really someone else five cents as I share what I learned about goldfish today.

This Tuesday 2 cents, conflates two ideas, the first is advice that as a content marketer, you shouldn’t build on rented land, and the second that if you do, it seems you have to not

This week, I’m feeling peckish thinking about food-related analogies for content marketing…

This week’s Tuesday 2¢, forget the goldfish, at the right time a real buyer will have nothing but time for your content.

This week’s Tuesday 2¢, I leap to the defense of the word content in the popular parlance of the modern marketer.

I have heard many car analogies when it comes to content management, but I once hired an Audi estate that I think for this Tuesday 2¢ could be the model for a great content strategy.

The love hate relationship many of us have with social media is the topic of this weeks Tuesday 2¢, how famous do we need to be?

Yes, a long title for a 2 cents, and probably true anytime, but today we need to listen, fine hone our message and stop interrupting.