In B2B marketing it’s commercially safer to be different than joining the morass of B2Boring messaging, in this Tuesday 2 cents I look at how we do that, by disagreeing…
Continue ReadingCategory: T2c
Tuesday 2¢ – The Power of No
One of the most powerful business words is “no”. Often representing the negative, the closed minded, the objection to change, but in this week’s Tuesday 2 cents I advocate the power of a purposeful and positive no.
Continue Reading
Tuesday 2¢ – A Like is Nice, But Trust is a Must
In this week’s Tuesday 2 cents, I am back to talking about ART – Awareness., Revenue and Trust and you can probably guess from the title which I think is most important.
Continue Reading
Tuesday 2¢ – Get a Creative Buddy
In this weeks Tuesday 2 cents, it’s not so much of rant as I share some great advice that was given to me, as a marketing creative; to do your best work, you need a buddy, a creative foil or sparring partner.
Continue Reading
Tuesday 2¢ – Have a Little Empathy
In this week’s Tuesday 2 cents I take a look at a key attribute of successful sales people and figure that empathy is the goal for all B2B marketers. This week I am inspired by
Continue Reading
Tuesday 2¢ – Be Useful
It seems to me that from whatever angle you approach going to market with a B2B product, whether you are in product development, sales or marketing all the advice distils down to one thing: be useful.
Continue Reading
Tuesday 2¢ – The Present of Presence
Today although it’s Christmas Day, I am publishing. Why? Because developing relationships on social media is all about being present. Plus, who would ignore the opportunity to make a pun about presents/presence?
Continue Reading
Tuesday 2¢ – Vanity Metrics
If you follow me, you’ll know that while at censhare I did a weekly column called Tuesday 2 cents, which was regular rant on something marketing related that got my attention that week and, if
Continue Reading