My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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The Immediate Future of Events is Content Marketing
B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?
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Corona the catalyst for change?
Maybe the world didn’t need another post about the Corona virus, but I’ve been pondering what’s next, past whatever the next few months bring.
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11 Useful Content Management Quotes
Working on a client deliverable, I’ve been researching some genuine quotes from content marketing and management greats to sprinkle in and add credibility to the work. Here is what I found.
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Tuesday 2¢: Are you losing to win?
The title might suggest a Godin’esque insightful pithy post or some Garyvee hustle porn, but no. The inspiration for this is I’ve been on the Xbox playing FIFA with my youngest daughter.
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Build on rented land or the desert? Think Vegas…
Inspired by a throwaway line in a podcast, I wonder what we do as content marketers if all the best attention real estate is taken.
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Tuesday 2¢: Robot love is not as good as the real thing
Are we a bit obsessed with the robot love of vanity metrics? Maybe we should get out more and look for the real thing.
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Popularity vs Engagement vs Integrity
Catching up with my newsletter subscriptions this morning something from Dennis Shiao’s Content Corner caught my eye, I was going to tweet, but it went a bit long….
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Tuesday 2¢: Inspired to be average? Start with your competitor’s website
This Tuesday 2¢ is inspired by Robert Rose, Ann Handley, Youngme Moon and LinkedIn’s B2B Institute, but the message is simple, let’s remember, as marketers, it’s our job to be different. As Ann Handley reminded