My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢: “I can’t just go to the CEO with ‘just’ a plan”
In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?
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Tuesday 2¢: Choosing to be Different
I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.
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Tuesday 2¢: You Are Not the Sum of Your Vanity Metrics
In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people…
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Tuesday 2¢: CMOs: The ART of C-$uite Communication
Like me, you’ve probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion….
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Tuesday 2¢: Does marketing ruin everything?
Again I am inspired by a lunch, but I’ll be honest this Tuesday 2 cents is a bit unresolved, are marketing and commercialism ruining everything, or giving us all a taste of the good stuff?
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Tuesday 2¢: Find Headspace in the Hustle
In this week’s Tuesday 2¢, inspired by walks, lunch with chums, Robert Rose and Dennis Shiao, I say it’s time we found some headspace in the hustle.
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Tuesday 2¢: Customer Engagement is not a Website
The next wave of customer engagement is not about how wonderfully personalized our websites are, it’s going to be more than that. In this Tuesday 2¢ I contend that we need to learn the lessons of personalization and truly engage our consumers on the channel of their choice…
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Tuesday 2¢: Budget, Priorities & Focus
This Tuesday 2¢, I continue to preach that the aim of B2B marketing is to create ART (Awareness, Revenue, and Trust), but you need budget, priorities and focus.